Wedding Venue Located in the heart of
New Smyrna Beach, Florida
Wedding Video by: Luxe Filmography
Long before it became a place for weddings, The Grand 721 was the heart of Florida’s citrus industry. Built in 1914 as a working packing house, it was a place of movement and purpose, where families and farmers gathered to prepare fruit bound for destinations across the state.
Sunlight streamed through wide barn doors, catching on aged wood beams and filling the space with a warm, golden glow. It was a building defined by rhythm, craftsmanship, and connection, a place where meaningful work and shared moments quietly unfolded.
That history has not been erased. It has been carefully preserved and thoughtfully elevated, allowing the past to inform the present while creating a setting designed for celebration, beauty, and ease.
Finding a wedding venue shouldn’t be the hardest part of falling in love. This is where your vision, needs, hopes and dreams finally meet.
With our staffing you can sit back and enjoy the day as if you too were a guest.
Photo: Bella Alder Photo + Film
Photo: Havgoodphotos
Photo: Bella Alder Photo + Film
Photo:
Photo: Cherished Memories Studio
Bella- I’ve been in the wedding industry for over a decade, and while I love the beauty and excitement of each celebration, what truly inspires me is the connection between people. Shortly after my husband and I married, I lost my dad — an experience that changed the way I see weddings and deepened my appreciation for the moments we share with those we love. Being in a room full of people who care about you, gathered to celebrate love, is a gift I never take for granted. When I’m not fluffing dresses or arranging tablescapes, you’ll find me painting, taking photos, riding four-wheelers or motorcycles, and enjoying time with my two children.
Hilary- As a venue owner, married mom of four, and lifelong multitasker, I’ve learned that the best celebrations are built on intention, warmth, and a little magic. I believe deeply in love, in the way a good meal brings people together, and in the joy of a dance floor that stays full long after the music starts. When I’m not thoughtfully guiding the details of your wedding day, you’ll usually find me recharging with a good book, out for a run, or discovering the next local spot worth falling in love with.
Indoor house lighting
Planning, catering and floral all on site
Venue concierge service
Climate-controlled spaces: suites and restrooms
Grand 721 staff serving your event
Spaces designed for accessibility
Commercial cleaning immediately following your event
Up to 225 guests
Ceremony and reception
12+ hours of exclusive venue access
Multiple ceremony sites: outdoor and indoor
7 signature spaces: ballroom, ceremony hall, private suites & more
Ample on-site parking
Outdoor landscape lighting
Here is what we have to offer you:
If this sounds like your kind of place,
I think we will be a good fit!
Explore Our Spaces
THIS IS WHERE THE MAGIC HAPPENS
COME SEE
select from our INCLUDED
DECOR SUITE
DECOR
You have access to over 500 pieces of decor– they’re included! Browse through our complimentary inventory of arches, centerpieces, table numbers, stands, signage and so much more! Select your favorites and we’ll incorporate them for you on your wedding day.
A few things you may be wondering
FREQUENTLY ASKED QUESTIONS
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Our pricing includes everything you need for a beautiful wedding and ranges from $3,100 to $8,500. Please reach out for detailed pricing and date availability
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Yes, we have all inclusive packages that include all of your vendors, floral, catering and more starting at $20,000 Download our pricing guide to receive access to all details.
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You are required to bring in all of your own beer, wine and liquor you will just need to have our licensed bartender services to serve it!
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Our property including the indoor celebration house and outdoor ceremony chapel can accommodate up to 225 guests.
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We do not charge per table or chair! Just one price for the entire property for up to 14 hours and the tables and chairs for up to 220 guests are all included.
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You absolutely are but we love to make your wedding planning experience as easy as possible so we INCLUDE HERE an entire suite of wedding decor for you to use on the day of your wedding. We do all of the set up and break down of everything that we provide.
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Yes, we have 4 ceremony locations. 2 indoor and 2 outdoor. Our ceremony Chapel is completely indoors and separate from the ballroom with a capacity of 170 guests
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Yes, we offer a date night style tasting for up to 6 guests in order to taste and choose your wedding menu with our chef. Come hungry, because this is a full meal.
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Yes, you have 1.5 hours of complimentary rehearsal time available for you to use. Subject to availability.
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We do not host rehearsal dinners, but we do provide a list of amazing restaurants around us that provide an exemplary rehearsal dinner experience.
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YES! we have a beautiful suite of professionally designed centerpieces, wedding signs, table numbers, tables and chairs and more.
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Our staff handle the set up and break down of everything that we provide on site so that you can focus on enjoying your wedding day with your family and friends.
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We require a $2,000 payment upon booking. The second payment equalling 50% of the total contract is due within 60 days of booking and the final balance is due 60 days before your wedding.
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The Grand 721 Catering is the only on site required venue. The catering team is incredible with many menus options and includes a complementary tasting! You are more than welcome to bring on site any licensed and insured vendor for your wedding. You are required to have a wedding coordinator at a minimum of month of planning. Check out our Planning Packages or our list of recommended vendors.
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We do not currently offer engagement sessions on site.
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Yes! A dedicated staff member is on site and available during the entire event, from start to finish. We also offer a Wedding Day Management service.
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We have a full calendar dedicated to tours. We do not open the property to tours on days we have events. We also have open houses every month. Check our event calendar for open house times
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No, we only book 1 wedding per day. Our clients have the entire property for the entire day!
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You have access to the entire property beginning at 9 AM until 11 PM PM Fridays and Saturdays, and 9 AM until 10 PM Sundays through Thursdays.
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No, we have a large parking lot for guests. Signage will be out to direct guests where and how to park
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Yes, drones are allowed to be flown outside. Please check with appropriate local district to ensure the drone handler is in compliance with state and local laws.
VISIT THE PROPERTY
Experience the Enchanting Beauty
our history
In 1918 the Blue Goose Packing Co bought property in the coastal town of New Smyrna Beach with the hopes of making it the site of their beautiful new citrus packing facility for all the local Florida orange groves. It operated for many years and has been a critical piece of old Florida History
After many successful years, the building was purchased by a furniture company that made hand made furniture locally. And after that a leather goods store.
After a major renovation it recieved new life as a wedding and event venue with the most incredible amenities and romantic beauty.
an unparalleled experience
With Our Signature
Effortless Wedding
PLANNING PROCESS
catering
Chef Lee and our catering team offer a delicious menu that includes everything from cocktail hour hors d'oeuvres, buffet dinners and stations, to full seated meals.
ON SITE CATERING
TASTING
fine-dining, candle-lit dinner
EXPERIENCE for up to six
Enjoy multiple courses including selections of appetizers and entrees as you build your wedding menu. Come hungry, we will be serving an abundance of food for you to try and enjoy with your guests.
A few more
Noteworthy AMENITIES
Whiskey Toast
Bridal Suite Mimosas
Complimentary Tasting